Philopsphy paper Essay Example | Topics and Well Written Essays - 1000 words

Philopsphy paper - Essay Example The idea of all out basic is deservingly viewed as the predominant in the way of thinking of Immanuel Kant. It expresses that an individual ought to accomplish something not on the grounds that he needs to do this, yet adhering to the standard that is regular for everyone and ought to be carefully followed. â€Å"All goals are communicated with a ‘ought’, which demonstrates how a target law of reason identifies with a will that isn’t comprised to be fundamentally controlled by itâ€namely, identifying with it as a limitation. A basic says that it is acceptable to do or to abstain from accomplishing something, yet it delivers this to a will that doesn’t consistently do x since x is spoken to it as great to do†(Kant 18) Kant expresses that if an individual permits himself/herself to set the rule that will be followed distinctly by him/her and not by the remainder of the individuals, this individual can be called indecent. Kant gives various guides to exhibit how all out basic was inferred. The most boundless model is a person’s demand for cash that he/she won't give back, despite that the guarantee is given by him/her. Kant expresses that if all the individuals break guarantees, they [promises] would not exist anything else as individuals would quit trusting them. Along these lines, guarantees ought not be broken and there is a customary law not to break the guarantees as this isn't right. Here we meet the principal motivation behind why right will be good and bad isn't right. The activities satisfied as per the widespread standards set in the general public, which ought to be carefully trailed by the individuals, are viewed as â€Å"right† and everything that repudiates this guideline is â€Å"wrong†. Our activities ought not be founded on our wants, they ought to be executed as per the widespread standard. The primary concern isn't to make any damage others. In this way, if an activity carries mischief to individuals, as in our model, it can’t become a widespread law and ought not be followed. â€Å"Obviously the bogus guarantee isn’t made judicious by its only removing me from my present dif?culties; I need to consider whether it will over the long haul cause more difficulty than it spares in the present People’s loss of trust in me may be unmistakably more disadvantageous than the difficulty I am currently attempting to dodge, and it is difficult to tell whether it mightn’t be increasingly reasonable to act as per a widespread adage not ever to make a guarantee that I don’t mean to keep† (Kant 11). The end can be produced using the model that guarantees ought not be broken as this makes hurt individuals. Any break of guarantee can be viewed as unethical. As indicated by Kant, there is a general law and it is shameless to break it. 2. As per Singer, we should not act in order to forfeit a significant enthusiasm for a minor intrigue. Clarify why. Clarify how this influences Singer’s sees on the eating creatures and utilization of them in trials and his perspectives on premature birth and willful extermination. The way of thinking of Peter Singler is fascinating and exceptional. As indicated by Peter Singer, we ought not forfeit significant enthusiasm to fulfill minor intrigue. Minor intrigue is the intrigue that might be overlooked and we can undoubtedly manage without its fulfillment. Significant intrigue is progressively genuine as though it isn't fulfilled it might raise a ruckus. Single apply this announcement to the issue of eating creatures. He is against expending the tissue of creatures as considers the

Characteristics of Business Leadership Research Paper - 1

Attributes of Business Leadership - Research Paper Example Without a doubt, in the quick changing business elements, they give organizations supreme upper hand and become characteristic piece of its prosperity. Kouzes, and Posner guarantee that pioneers are visionary and who can rouse others (1988). The Body Shop is glimmering case of such authority activity which has continually set standard for organizations across globe. Ms Anita Roddick had established the organization in 1976 and had shown fantastic administration qualities. The paper would talk about The Body Shop and Roddick’s authority attributes that had advanced elevated expectation of morals and quality inside the association. Business activity The Body Shop, began in 1976 from home by Anita Roddick, was an energetic endeavor that was centered around the more extensive government assistance of ladies. The Body Shop beauty care products were propelled with a solid pioneering intuition that common fixings would be generally useful for dealing with body and stay delightful. Th e principal shop at Brighton, UK, was opened with just 15 items. She got huge reaction that brought about the opening of second shop inside the following 10 months. From that point, the prevalence of beautifiers produced using common items had remarkable achievement. Inside a range of 25 years and under her capable initiative, it was changed into multi million undertaking with in excess of 1980 outlets across 50 countries serving in excess of 77 million clients and creating income of more than $200 million. After takeover by L’Real in 2006, it currently has in excess of 2500 items in excess of 60 markets all inclusive. It creates a wide scope of body care items from common fixings and takes into account individuals from all layers of society (bodyshop.com, 2012). The Body Shop is in a general sense dependent on the reason of social awareness and conviction that benefits are not the significant objectives of business. The business must be proactive towards the requirements of the network and condition (Porter and Kramer, 2006). All the results of Body Shop are morally created. It underpins condition preservation. Regular fixings inside the items are obtained from individuals and spots who have embraced maintainable business practice. In particular, Roddick’s solid feeling of network government assistance had driven her to make work open doors for individuals in immature and creating nations like South East Asia, Africa, Brazil, Mexico and so forth. (Roddick, 1991). In reality, its significant providers of the crude items are from these nations who have advanced because of Roddick’s proactive help for supportable strategic approaches. Initiative style Anita Roddick’s authority style was transformational and depended on spurring others towards an increasingly faithful and morally conveyed business objectives. Consume (1978) stresses that transformational initiative supports relationship constructing that depends on shared regard and en gaged dynamic. Under such pioneers, the devotees are spurred to created initiative qualities and utilize basic intuition for settling clashes. Most appropriately, the pioneers additionally propose good and moral contemplations that immensely advantage the business just as the general public on the loose. Transformational pioneers advance participatory methodology which encourages shared objectives and aggregate dynamic procedures. Roddick’s administration attributes have altogether contributed towards Body Shop’s achievement. She has not exclusively been a fruitful and natural specialist yet additionally a social dissident. She has tirelessly worked for the more extensive government assistance of individuals and advanced reasonable improvement as vital piece of business methodology. Assessment of Roddick’s administrative authority Roddick’s administrative initiative was exceptionally natural and particular in its own information sources. She firmly put st ock in morals and good

Unconditional offers on the rise what it means

Unconditional offers on the rise what it means Unconditional offers on the rise: what it means In 2017, there was a steep rise in the number of unconditional offers made by universities to A Level students. As many as 40% more unconditional offers were issued by universities in England, Wales and Northern Ireland than in 2016, leading to an outcry in some quarters at the suggestion that such offers are undermining the integrity of the A Level system. But are these claims warranted? We take a look. What are unconditional offers? Students in the UK apply to universities via the centralised Universities and Colleges Admissions Service (UCAS) system, and university departments then give offers of places on their courses through the system. The vast majority of these offers are conditional on the applicant attaining a minimum set of grades in their A Level exams, for example a B and two Cs. But universities can also issue unconditional offers, which don’t specify any minimum A Level requirements at all. Why universities issue unconditional offers Universities tend to issue unconditional offers to students they really want to attract to their courses. They anticipate that other universities competing for the same students will hand these students conditional offers, and they hope that by promising applicants a stress-free ride through the end of their A Level studies, they can tempt students into accepting their offer. Remember that offers issues and accepted through the UCAS system are binding on both institution and student, so a student who accepts an unconditional offer “to be safe” commits to attending that institution, even if their results are better than they expected. This practice can backfire on an institution, however: it’s not uncommon for students to pick a challenging conditional offer as their first choice, and to take up the unconditional offer as an insurance choice, to ensure they’re able to attend a good university and avoid the stress of the Clearing process even if their A Levels go disastrously wrong! Why are unconditional offers suddenly in the news? There’s nothing new about the practice of issuing unconditional offers. What is remarkable, however, is the steep rise in the number of unconditional offers issued to applicants, and the type of students to whom these offers are made. Traditionally unconditional offers were used primarily to take the exam pressure off otherwise very high-performing students â€" those estimated AAA or AAB at A Level, for example. These were students with a proven track record of excellence who could be virtually guaranteed to thrive in a university environment even if they underperformed at A Level. Unconditional offers are now being issued much more freely to students estimated to score in the B to C range in their A Level exams, sparking accusations that universities are undermining the A Level “gold standard” to put more bums on lecture hall seats. Why the change? And are A Levels really being “undermined”? If one were being uncharitable, one might suggest that universities were simply seeking to compensate for reforms in A Level exams that have supposedly made them more rigorous and challenging, and ensuring that their admissions don’t fall as a result. If this were indeed the case, you could probably argue that universities were indeed undermining efforts to ensure the rigour of A Levels. But the story behind the A Level reforms isn’t that simple. It’s not just that A Levels have been made more rigorous but that they’ve been refocused on final, end-of-course exams. This reverses a longstanding trend towards modular, coursework-based approaches to assessment that are more inclusive and favour students with specific learning disabilities such as dyslexia, or those who simply find exams stressful. In many ways, A Levels have been recalibrated not to test knowledge or academic ability but to test the ability to take exams. Since most universities use modular and coursework-based assessment systems there’s a case to be made that a student’s estimated grades â€" supplied by teachers who evaluate their performance regularly â€" is of greater value in determining that student’s likely university performance than their final A Level marks. What seems clear from the recent trends is that universities are basing their admissions procedures on whether they think a given applicant can thrive on their courses rather than on their final A Level exam results. Whether that technically involves undermining the A Level system or not probably depends on your perspective, but we can probably expect to see more unconditional offers issued in the future. You may also like... Universities’ financial prospects: should we be worried? Its high time universities move past BTEC snobbery Why is London attracting so many fresh graduates? a levelsstudent newsucasuniversity applications

Radiation How Much Is Safe

Growing public concern about possible radiation exposure during the 2011 nuclear crisis in Japan raised questions about radiation safety: What is the relative safety of radiation at various levels?How much radiation is safe?How much radiation is dangerous or, potentially, lethal? Such concerns about radiation safety and public health prompted officials in many countries to quickly offer assurances that the radiation exposure experienced by people in the United States and other countries, and most parts of Japan, is safe and poses no health risk. In their eagerness to calm public fears about the safety of radiation and the short-term health risks of radiation exposure from the damaged nuclear reactors in Japan, however, government officials may have ignored or glossed over the potential long-term health risks and cumulative effects of radiation. Radiation Is Never Safe There is no safe level of radiation, said Dr. Jeff Patterson, immediate past president of Physicians for Social Responsibility, a radiation exposure expert, and a practicing family doctor in Madison, Wisconsin. Every dose of radiation has the potential to cause cancers, and we know that there are other damaging effects of radiation as well. The history of the radiation industry, all the way back [to] the discovery of X-rays ... is one of understanding that principle. Radiation Damage Is Cumulative We know that radiation is not safe. The damage is cumulative, and so we try and limit how much radiation exposure we get, Patterson said, noting that even during medical procedures, such as dental or orthopedic X-rays, patients wear thyroid shields and lead aprons to protect them from radiation. Radiologists may add to their protective wardrobe lead-lined gloves and special glasses to protect their corneas because you can get cataracts from radiation. Patterson made his remarks to reporters during a panel discussion about the Japan nuclear crisis at the National Press Club in Washington, DC, on March 18, 2011. The event was hosted by Friends of the Earth and featured two other nuclear experts: Peter Bradford, who was a member of the U.S. Nuclear Regulatory Commission during the Three Mile Island nuclear accident in 1979 and is a former chair of the Maine and New York utility commissions; and Robert Alvarez, senior scholar at the Institute for Policy Studies and former senior policy adviser for six years to the U.S. Energy Secretary and the Deputy Assistant Secretary for National Security and the Environment. To support his statements, Patterson cited a National Academy of Sciences report, The Biological Effects of Ionizing Radiation, which concluded that radiation is a direct linear relationship [of] dose to damage, and that every dose of radiation has the potential to cause cancers. Radiation Effects Last Forever Patterson also addressed the difficulty of managing the risks of nuclear energy, and assessing the health and environmental damage caused by nuclear accidents such as Chernobyl, Three Mile Island, and the earthquake-and-tsunami-generated crisis at the Fukushima Daiichi nuclear complex in Japan. Most accidents [and] natural [disasters], like Hurricane Katrina, have a beginning, a middle, and an end, Patterson said. We pack up, we repair things, and we carry on. But nuclear accidents are much, much different ... They have a beginning, and ... the middle may go on for some time ... but the end never comes. This just goes on forever. Because the effects of radiation go on forever. How many of these incidents can we tolerate before we realize that this is absolutely the wrong path to be taking? It’s an attempt to manage the unmanageable, Patterson said. There’s no way to be sure that this won’t happen again. In fact, it will happen again. History repeats itself. More Honesty About Radiation Safety Needed And speaking of history, the history of the nuclear industry has been one of minimization and cover up ... in regard to the effects of radiation [and] what has happened in these accidents, Patterson said. And that really has to change. Our government has to be open and honest with us about what’s happening there. Otherwise the fear, the concerns, just get greater. Radiation Safety and Damage Cannot Be Assessed Short-Term Asked by a reporter to explain reports that the Chernobyl nuclear accident has had no serious lasting effects on people or wildlife in the area, Patterson said the official reports on Chernobyl dont match the scientific data. Documented effects of radiation released during the Chernobyl accident include thousands of deaths due to thyroid cancer, studies showing genetic defects in many insect species around Chernobyl, and animals hundreds of miles from Chernobyl that still cant be slaughtered for meat because of the radioactive Cesium in their bodies. Yet Patterson pointed out that even those assessments are inevitably premature and incomplete. Twenty-five years after the Chernobyl accident, the people in Belarus are still eating radiation from the mushrooms and things that they gather in the forest that are high in Cesium, Patterson said. And so this does, indeed, go on and on. It’s one thing to say in a brief picture that there’s no damage. It’s another thing to look at this over 60 or 70 or 100 years, which is the time length we have to follow this. Most of us are not going to be around for the end of that experiment, he said. We’re putting it on our children and grandchildren. Edited by Frederic Beaudry

Caring For The Oral Cancer Patient - 1481 Words

Caring for the Oral Cancer Patient Sonja Black Brown Mackie College Greenville Oral cancer is considered to be any cancer that affects the head or neck with the exclusion of the brain. According to The Oral Cancer Foundation, over 43 thousand people will be diagnosed with oral cancer yearly and of that number over 8 thousand of these cases will result in death (Hill, Deitz, Sax, 2014, p. para 1). Oral cancer consists of squamous cell carcinoma, basal cell carcinoma, Kaposi’s sarcoma, lymphoma, and benign oral cavity tumors. Squamous cell carcinoma is the most common type of oral cancer and is responsible for at least 90% of all oral cancers (Ignatavicius Workman, 2013, p. 1196). Oral cancer is initially formed by an†¦show more content†¦1197). The results of an evidence-based study concluded that serum and saliva might also be beneficial when used as a diagnostic test marker for oral cancer (Dadhich, Prabhu, Pai, D Souza, Harish, Jose, 2014). Risk Factors As with most diseases, prevention is the best approach and even though there is no definite answer to why cancer develops, there are several risk factors that may suggest that oral cancer is probable. The use of tobacco and alcohol increase the risk of developing oral cancer as so does the incident of contracting a HPV infection, which is the Human Papillomavirus (Hill, Deitz, Sax, 2014, p. para 6). According to recent studies, HPV is becoming the leading factor in patients with oral cancer. Patients should be assessed and screened for alcohol and tobacco abuse as well as the possibility of exposure to the HPV virus to determine their risk for oral cancer. Some other risk factors that may not be apparent are the exposure to the sun for prolonged periods of time without an effective sunscreen agent and a history of previous oral cancer (Hill, Deitz, Sax, 2014). A comprehensive assessment should be performed to measure the probability of this patient developing oral cancer. Home Care Management Patients should be educated on how to maintain their health while they are at

Comparison Between of Mice and Men and What’s Eating Gilbert Grape Free Essays

They both have similar qualities that relate in each story. In Steinbeck’s novel, Of Mice and Men, the time period is set in the 1930s. In the movie Whats Eating Gilbert Grape, it is set more in the modern times. We will write a custom essay sample on Comparison Between of Mice and Men and What’s Eating Gilbert Grape or any similar topic only for you Order Now The characters act and are similar in a lot of ways. Gilbert is a teenager that is struggling to support his family after his father killed himself. Gilbert relates to George because they are both constantly having to take care of someone else. George is always having to take care of Lennie. Lennie is also a mentally handicapped man who is the reason why they are in trouble most of the time. Lennie and Arnie are exactly the same.They both have a â€Å"fatherly† figure that is always there to take care of them and they both are diagnosed with mentally retardation. Although the time period is different, both stories follow along with the same story line. They both are struggling with living in a depressing world and always looking for opportunities for work. Betty Carver is a married mother of two children who is lonely. Her husband is a sales man and is considered mean. They relate to Curley and his wife. Curley is a land owner and is the boss of the workers. Curley’s wife is always looking for attention but is not someone you want to mess around with.They both are seducing younger men which in the end turns out to be trouble. Bonnie, the mother of the grape family, is struggling with being morbidly obese and widowed. She is laughed at and made fun of when seen. She reminds me of Crook. Crook is a black man who is put down because of his color. He doesn’t like to be   around anyone he doesn’t know. In the end, both George and Gilbert have to make a big decision. George has to either killer Lennie or run away again and Gilbert has to either let his mother be humiliated by being lifted out by a crane or burn the house down with her inside of it. How to cite Comparison Between of Mice and Men and What’s Eating Gilbert Grape, Papers

Various Genetic Disorders Essay Example For Students

Various Genetic Disorders Essay Various Genetic Disorders Alterations in human chromosomes or the deletion of an important gene product are often due to a mutation, which can spring an abundant strand of genetic mutations and improper coding. Mutations can spring from deletion, duplication or inversion of a chromosome. This improper deletion is the factor that leads to complications and ultimately genetic disorders. Turner Syndrome and Cat-cry Syndrome are both alterations of chromosome structure due to deletion. In Turner Syndrome, there is a missing X chromosome and in the Cat-cry Syndrome chromosome-18 has been lost or deleted. Other genetic disorders that give rise to discussion are point mutations which include Sickle cell anemia, Maternal PKU and the genetic disorder of The D1 Trisomy syndrome. We will write a custom essay on Various Genetic Disorders specifically for you for only $16.38 $13.9/page Order now Turner Syndrome was described first by Turner in 1938 (Jack H. Hung 1989 p.45) and it was established that this disorder was due to the deletion of an X chromosome in 1959 by Ford, Jones, Polani, de Ameida and Briggs. The most predominant traits of those who have this disorder consist of being short, having neck webbing with a low hairline and having a widely spaced chest. Turner Syndrome disease is not a fatal disease as long as there is management of possible heart problems and ovarian dysfunction. Early support and counseling are the key in dealing with psychological problems that may arise such as infertility and potential hearing loss. Cat-cry Syndrome is another deletion disorder in which inhibitor survives quite well. Lejeune recognized this disorder in 1964 and he gave it the official name of La Maladie du Cri-du-Chat. The physical characteristics are evident in this disorder. There is a round moon-face, a low birth weight and a transverse palmar crease. When infants are born, it is their cry that stands out the most. It embodies a plaintive high-pitched wail, weak, and with a hint of stridor that sounds like that of a cat (Valtine 1969 p.113). This cry is the result of small vocal cords and a curved epiglottis. As these infants grow older their voice will eventually deepen and become more normal. The chromosome deletion is part of the short arm of a B group chromosome. It seems that the deletion comes about as a chance mishap, a break and then a loss at anaphase (Valtine 1969 p.114). Sickle cell disease is another disorder but is not caused by the deletion of a chromosome. Instead there is an abnormal type of hemoglobin S that is inherited as an autosomal inherited trait. This disease produces chronic anemia, which may become life threatening when hemolytic crises (the breakdown of redblood cells) or aplastic crises (bone marrow fails to produce blood cells) occur (http://www.wcu.edu/library/online/index.htm). The incidence of this disorder is 1/400 African Americans and 8/100,000 people. The manifestations of this disease are a result of the fragility and inflexibility of the sickle red bloodcells. When exposed to a lack of water, infection, and low oxygen supply, thesedelicate red blood cells take the shape of a crescent. This then causes blood celldevastation and thickening of the blood. Sickle cell anemia has the potential to be life threatening and can affect other body systems and parts of the body. Those included are the nervous system, bones, the kidneys and the liver. Maternal PKU is a genetic disorder that stems from point mutation. 1/15,000 people fall victim to the disorder. Phenylketonuria (PKU) has been shown as a cause of retardation in infant fetuses. Children in the fetus begin with a normal amount of phenylalanine hydroxylase but are affected by the mothers elevated phenylalanine level due to the imbalance of prenatal amino acid (Kenneth Lyons Jones, M.D. 1988). Mental deficiency is clearly evident in disorder and usually consists of I.Q.s of 50. There are frequent mild manifestations of dysfunction and there are mild characteristics of a round face, thin upper lip, a small upturned nose and a deformed maxilla. Occasional abnormalities that are frequently associated with this disorder are sacral spine anomalies, cleft lip and irritability. .u82a046d257d31a4b051d431be46c8ca2 , .u82a046d257d31a4b051d431be46c8ca2 .postImageUrl , .u82a046d257d31a4b051d431be46c8ca2 .centered-text-area { min-height: 80px; position: relative; } .u82a046d257d31a4b051d431be46c8ca2 , .u82a046d257d31a4b051d431be46c8ca2:hover , .u82a046d257d31a4b051d431be46c8ca2:visited , .u82a046d257d31a4b051d431be46c8ca2:active { border:0!important; } .u82a046d257d31a4b051d431be46c8ca2 .clearfix:after { content: ""; display: table; clear: both; } .u82a046d257d31a4b051d431be46c8ca2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u82a046d257d31a4b051d431be46c8ca2:active , .u82a046d257d31a4b051d431be46c8ca2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u82a046d257d31a4b051d431be46c8ca2 .centered-text-area { width: 100%; position: relative ; } .u82a046d257d31a4b051d431be46c8ca2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u82a046d257d31a4b051d431be46c8ca2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u82a046d257d31a4b051d431be46c8ca2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u82a046d257d31a4b051d431be46c8ca2:hover .ctaButton { background-color: #34495E!important; } .u82a046d257d31a4b051d431be46c8ca2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u82a046d257d31a4b051d431be46c8ca2 .u82a046d257d31a4b051d431be46c8ca2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u82a046d257d31a4b051d431be46c8ca2:after { content: ""; display: block; clear: both; } READ: Euclid's Facts EssayThe D1 Trisomy Syndrome is a very rare hideous disease that occurs during the time of infancy. Only just over a dozen cases on record. This diagnosis can often be made at birth due to the consistent abnormalities. The baby is frail, puny, and microcephalic. There may be deformities of the scalp or skull and there is invariably cleft lip or palate (Kenneth Lyons Jones, M.D.). The fingers and toes are often disfigured on these victems. As far as the other body parts go, there is a congenital heart deformity and there is often abnormal lobulation of the lungs. Interestingly enough, these bizarre deformities are present due to one of the chromosomes in Grou p D, but it is hard to say which one because the D chromosomes cannot be distinguished. The disorder of the D1 Trisomy syndrome is fatal and the babies are expected to live only a few days or weeks, some have lived to 2 or 3 years. If the baby does live past infancy, severe mental defects take their toll. This disorder stood out to me due to the nature of its mysterious formation. It is not known whether pair 13,14, or 15 arise conflict in the chromosomes. Through conducting research on genetic disorders I have come into contact with books that hold hundreds of genetic disorders and most of these pictures are those of children. I picked this topic due to my interest on the topic, but was completely unaware of the graphic nature of some of these disorders. Theodore Roosevelt quotesFar better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the great twilight that knows neither victory nor the feeling of defeat. The genetic disorders of today can not be totally wiped off the face of the planet, but can be somewhat predicted with the help of family trees and common knowledge of ancestors. BibliographyKenneth Lyons Jones, M.D. 1988. Smiths Recognizable Patterns of Human Malformation pp.520-521 W. B. Saunders Company. G.H. Valentine, M B. 1969. The Chromosome Disorders pp. 113-115 pp. 103-106 Printed in Great Britain by The Whitefriars Press Ltd. London and Tonbridge. Jack H. Jung, M.D. 1989. Genetic syndromes in Communication Disorders pp. 45 PRO-ED Printed in the United States of America. Neil A Campbell, Lawrence G. Mitchell, Jane B. Reece. 1997. Biology concepts and connections. In The Human Genome pp. 238-239 The Benjamin/cummings Publishing Company. Arthur Metcalf. Sickle Cell Diesase. Accessed 4/20/99 through Dogpile. http://www.wcu.edu/library/online/index.htm)

Your Ideal Reader

Your Ideal Reader Your Ideal Reader Your Ideal Reader By Ali Hale If you’re reading Daily Writing Tips, you’re probably a writer of some description. And being a writer means, in the vast majority of cases, that you have – or at least want to have – readers. So, have you thought about your Ideal Reader? What is an Ideal Reader? Your ideal reader is a construct designed to represent your audience. If you’re writing a blog about frugality and budgeting, your ideal reader might be a single mom in her thirties. Alternatively, your ideal reader could be a high school graduate heading off to college. For a short story writer, an ideal reader might be a woman working in a shop, flicking through short stories in her breaks or during quiet times of the day. Alternatively, a short story writer might envisage a very different ideal reader – perhaps an elderly male professor poring over the story in a hushed library, extracting every nuance. Why do I want an Ideal Reader? You might wonder what the point of creating an â€Å"ideal reader† is. Perhaps you think your audience is too diverse, and that there’s no way you could come up with one imaginary character to represent them. But having an ideal reader is well worth the effort, in terms of boosting your writing productivity: â€Å"Consider how much more quickly words flow when you’re writing an email to a friend versus creating a formal business presentation. When you have a specific recipient in mind, you have a much easier time communicating your ideas.† from Why Create An Ideal Reader? Do you ever find yourself struggling to get started an article, blog post, story or poem? Do you worry that the topic will bore your readers, or that your literary allusions will go over their heads? Having an ideal reader in mind makes it much easier to pitch your writing at the right level. Even if you don’t have an audience yet, you’ll still want to think about your ideal reader. When I was planning my new blog, Alpha Student, I put a good bit of thought into my ideal reader: a keen, intelligent, slightly shy, university student who isn’t really into the wilder aspects of student life. This really helped when focusing the blog and deciding on the tone of the articles (I’ve not written about drunken nights or peppered my advice with swear words, for instance!) Who is My Ideal Reader? If you’re writing for a specific publication, you’re in luck. Many magazines publish profiles for prospective advertisers, detailing the demographics of the magazine’s readership. Here in the UK, I find the IPC Media website very helpful for finding these details. For example, for Horse magazine, I’m told that the â€Å"target readers† are horse enthusiast women aged 20-40 from the ABC1 (middle/upper class) categories. This would be a good starting point for creating an ideal reader. â€Å"At a minimum I keep in mind the age and gender of the reader. For example, I sometimes do news articles for a small, local weekly newspaper. Since I live in the neighborhood, I know that we’re an incredibly diverse area, but that the readership of the paper tends to be older women. So that’s who I write for, keeping in mind the others, and occasionally working in some ethnic bits.† from Write for Your Ideal Reader If you’re writing fiction for a particular magazine, look at the advertisements, the editorial, and the letters from readers. This can give you a lot of clues about the gender, age, interests and social class of the ideal reader for that market. Even copywriters and marketers can create an ideal reader – often called an â€Å"ideal customer†. I took Sonia Simone’s excellent Content Class by email (it’s free), and her first lesson is â€Å"Write for One Customer†. She says: If your ideal customer is a little formal, write to her like youd send an email to your Great Aunt Susie. If hes casual, write like youd write to an old college buddy. (Its probably smart to keep it rated-G, though.) Over to You If you have a blog, novel, short story collection, article or any other writing project underway, stop and ask yourself – who am I writing for? Who’s my ideal reader? You can get as detailed about this as you like: try to make it a fun exercise. Give your ideal reader a name, a personality, interests, worries, a birthday. Then, every time you write, write for that one person. Why not tell us about your ideal reader in the comments? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:12 Types of LanguageEmail EtiquetteWords Often Misspelled Because of Double Letters

2018 2019 Full Review of Every ACT Test Date

2018 2019 Full Review of Every ACT Test Date SAT / ACT Prep Online Guides and Tips Figuring out the best ACT test date for you isn’t always easy, especially if you’re stuck debating between two or more upcoming ACTs. Before you choose a date, ask yourself:which date will work best with your schedule? Will you have any obligations or extracurriculars around that time? When are your college application deadlines? This guide introduces all upcoming ACT test dates for the 2018-19 testing year and also offers specific advice on the best possible dates for sophomores, juniors, and seniors. 2018 ACT Test Dates These fall and early winter ACTs are some of the best dates for juniors looking totake their first ACT. They’re also good for seniors who want to take the ACT a final time before their college applications are due. As for sophomores, most of these dates are too early and should be avoided. September 8, 2018 Registration Deadline: August 10, 2018 Late Registration Deadline: August 26, 2018 Sophomores This test date is at the start of the school year and is therefore too early for sophomores. As a sophomore, you won’t yet have studied the bulk of concepts tested on the ACT, so there won’t be much point in taking it this early. In addition, because most sophomores don’t know for sure where they’ll be applying to college just yet, you probably won’t have a concrete list of schools or a specific ACT goal score in mind. If you’d really like to get a head start on your ACT prep, you can use this time to begin some light studying: try out some official ACT practice questions, get familiar with the test format, and take a look at a few official practice tests. Juniors This is a great date for juniors to take their first ACT. By this time, you should be familiar with most ACT content. This date also gives you plenty of time to retake the ACT in the spring, summer, and/or fall of your senior year, if needed. (We recommend taking the ACT at least twice since you’re more likely to get a higher score on your second try!) Finally, this test date gives you the whole summer to prep for the ACT, which can be helpful if you're not a fan of studying during the school year and having to juggle classes and test prep. Seniors Seniors can use this test date to take their final ACT before college application deadlines. If you’re applying early decision or early action, this date easily allows you to get your ACT scores to your colleges in time. (Most early decision/early action deadlines are around November.) Furthermore, since you’ll have the whole summer to prep for the ACT, you won’t have to worry about balancing test prep with college applications. Who said Halloween candy can't be brain food for the ACT? October 27, 2018 Registration Deadline: September 28, 2018 Late Registration Deadline: October 14, 2018 Sophomores Again, this test date is still early for sophomores. However, if you really want to get exposure to the ACT, you have three main options at this point: Option 1:Take a full-length ACT practice test.Doing this can help you learn more about the format and content of the exam. Just note that you won’t have studied all the concepts being tested on it yet. Option 2:Take the PreACT,which is a practice ACT for sophomores. This test is similar to the PSAT (a practice SAT), only it's not associated with a scholarship competition. The PreACT may be administered any time during the school year between September and June. Schools choose whether (and when) they want to administer it. To learn more about the PreACT and your high school's plans for it, speak with your guidance counselor. Option 3: Take the PSAT,which will be administered on October 10, 2018. Even though the PSAT is a practice test for the SAT and not the ACT, taking it can be a smart way to get in some general test-taking practice and help you determine whether you should take the SAT or ACT. It can also help prepare you to take the PSAT again as a junior when you'll be eligible for the National Merit Scholarship Program! Juniors This October test date is another great date for juniors, especially if you missed the earlier one in September. This ACT date gives you ample time to see your scores and then prepare for a retake in the spring or summer. If you’ve decided to take the PSAT, however, I don’t advise taking the ACT at this time. Studying for both tests could easily overwhelm you- and might even confuse you, too, sincethe PSAT/SAT and ACT, albeit similar, are not identical in content or form. Seniors Seniors can choose this test date and still get their ACT scores to colleges in time. Since most regular application deadlines are January 1, this is a good time to take the ACT one last time should you want to. If you'reapplying early action/early decision, this date should work for most schools- but be aware that it'll likely be the last possible ACT you can take. Don't forget that you’ll be pretty busy around this time as you prepare your college applications, so I highly recommend opting for an earlier test date if possible. If only this adorable Arctic fox administered this wintry ACT. December 8, 2018 Registration Deadline: November 2, 2018 Late Registration Deadline: November 19, 2018 Sophomores Although this test date is still early for 10th graders,if you’re really curious about what the ACT is like, go ahead and give it a shot. Remember not to put too much pressure on yourself to get a high score; you still haven’t learned all the ins and outs of the concepts tested on the ACT, after all! Ultimately, it's still a better idea to just focus on taking ACT practice tests instead of taking the actual ACT. (Plus, you’ll save money!) Juniors While you can definitely take the ACT on this date, it might overlap with your finals, so I suggest taking it on one of the earlier test dates if possible. If you haven’t taken the ACT at all and really want to get your first one over with before spring, this is a solid date to choose. Just make sure you have a plan for balancing your finals with your ACT prep. Seniors This is the last possible ACT test date for most seniors. If you're applying regular decision, most colleges should be able to accept ACT scores from this date; some won't, though, so make sure to check with your colleges directly before you register for this test. As is the case for juniors, since this test date might overlap with your prep for finals, it's important to strike a healthy balance in your schedule so that you don’t overwhelm yourself. C'mon, Frank, you had one job- to drag in the 2019 statue and get out of the frame! *sighs* 2019 ACT Test Dates Although seniors likely won’t be able to take the ACT after early winter, these test dates should work well for sophomores and juniors. February 9, 2019 Registration Deadline: January , 2019 Late Registration Deadline: January 18, 2019 This test date is not available in New York. Sophomores You can take the test on this date if you really want to, but just know that it’s still pretty early for sophomores. You’ll likely struggle the most with the Math section, especially if you’re in Geometry class. If you’re in Algebra II or higher, however, you should know most of the math concepts being tested and could give it a shot if you're truly interested. Juniors Juniors can opt for this test date if they wish, but it’s most likely better to wait to take the ACT until spring, especially if it’s your second ACT and you took your first test back in the fall. Waiting for a spring test date will give you more time between tests to prep and hone your weaknesses so you can ultimately achieve a bigger score increase. Moreover, if you choose this winter test date, you’ll likely have to do a significant amount of ACT prep over your winter break. Seniors This is the final test date seniors can choose if applying regular decision at select colleges. Though most colleges won’t accept ACT scores from the February test date, some will, especially those with late application deadlines. If you’re thinking of taking the ACT one final time, make sure to check whether the schools you’re applying to will accept scores from this test date or not. Ah, spring. When you can finally study for the ACT in the same field Edward Cullen sparkled in. April 13, 2019 Registration Deadline: March 8, 2019 Late Registration Deadline: March 25, 2019 Sophomores This is a good date for high-achieving sophomores to try out the ACT. By this time, you should have learned most of the concepts on the test (though there might be some math ones you’ve yet to master). I suggest using this test to get a baseline score and to figure out what your biggest weaknesses are so you can start to think about what you'll need to concentrate on in your future prep. After you get your scores, you can take the ACT again in the fall of your junior year, and if you hit your goal score then, that's it- no more ACT! This gives you a huge advantage, as it lets you get the test out of the way early and gives you extra time to work on your college applications. Juniors This April test date is an excellent time for juniors to take the ACT for the first or second time, as it shouldn’t conflict with finals. Plus, by this point, you’ll have learned all the major concepts that are tested on the ACT. If this is your second ACT, you’re doing a great job of organizing your time. If you're able to hit your goal score on this date, you won’t have to retake the ACT and can instead use the summer to relax and focus on getting a head start on your college applications. If you still haven’t taken the ACT, however, I recommend doing so by this test date. This way, you’ll still have the whole summer to study and retake it at the end of summer or in the fall of your senior year should you need to raise your scores. Seniors Unfortunately, this test date is too late for seniors, as nearly all college application deadlines will have passed by this time. Be sure to get in your final ACT by December (or possibly February, depending on your colleges’ deadlines). June 8, 2019 Registration Deadline: May 3, 2019 Late Registration Deadline: May 20, 2019 Sophomores This is another great date for sophomores to take the ACT. With this date, you’ll get your ACT scores back by mid-summer and can use the rest of the summer to start prepping for a retake at the beginning of your junior year. The only big disadvantage is that this date might conflict with finals, which can make it tricky to prioritize your prep time wisely. Juniors This is another solid option for juniors, especially if you want to get the ACT over with before summer vacation. As I mentioned above, however, this test date could conflict with your finals, so make sure you’re using your time smartly and aren't overwhelming yourself with too many study sessions. Ideally, you’ll check your schedule before you register for this date so you can know exactly when all your tests are and when you can dedicate time to studying for each of them. If possible, I recommend opting for the April test date instead of this one, as that one is a lot less likely to coincide with finals and other important school tests. Summer challenge: eat your ice cream before it melts while taking an ACT practice test! Bonus points if you don't get any ice cream on your test. Triple bonus points if you don't care and just lick it off. July 13, 2019 Registration Deadline: June 14, 2019 Late Registration Deadline: June 24, 2019 This test date is not available in New York or California. Sophomores This is a good date for sophomores who want to get their first ACT done before junior year. By this time you’ll have learned nearly all the big concepts on the test. Therefore, you can use this ACT to get a more accurate feel as to what your biggest strengths and weaknesses are. One big plus is that you won’t have to deal with any classes or homework as you prepare for this test, since it’s in the middle of summer.Unfortunately, this means that you’ll be spending about half the summer studying, so think deeply about whether this is OK before you sign up for it. You’ll get your scores in August, which doesn’t give you a ton of time to assess your performance and prepare for a retake in September. That being said, you should have enough time to prep for a retake in either October or December. Juniors This is an excellent test date for juniors who don’t want to prep during the school year and don’t mind studying over the summer. You also won’t have to worry about college applications at this time, so feel free to channelallyour energy into getting a great ACT score! Review: The Best ACT Test Dates for 2018-19 In total, there are seven ACT test dates for the 2018-19 testing year, which are as follows: September 8, 2018 October 27, 2018 December 8, 2018 February 9, 2019 (not available in New York) April 13, 2019 June 8, 2019 July 13, 2019 (not available in New York or California) For sophomores, the best test dates are those at the end of the school year and those in the summer: April, June, and July. These dates are good since they give you time to learn most of the content on the ACT; they also give you ample time to prepare for and later retake the exam during your junior year. When it comes to juniors, pretty much all ACT test dates work well. We typically advise juniors to take their first ACT in the fall and their second ACT in the spring. Following this schedule will give you plenty of time to retake the test a third time in the fall of your senior year, if needed. Seniors can take their final ACT in the fall (September or October),as these dates should allow enough time for scores to get to colleges before applications are due- even if you're applying early action or early decision. Seniors can also do the December or February dates but only if absolutely necessary- and if the colleges you’re applying to have specifically stated they will accept test scores from these dates. What’s Next? For more tips on how to find the best ACT test date for you, check out our in-depth guide to ACT test dates for 2018 and 2019.Once you pick a date, spend some time learning what you'll want to bring to the test- and what you'll want to leave behind! You know how to find the ideal date for you- but what about the ideal test center? Get tips in our guide to choosing the best ACT test center. Curious about SAT test dates, too?Read our full guide to choosing SAT dates for 2018 and 2019! Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Serum Markers for Septicemia Research Paper Example | Topics and Well Written Essays - 2500 words

Serum Markers for Septicemia - Research Paper Example It is clear that a single biomarker which is ideal though has not been identified but a series specific studies on individual pathogen mediated sepsis has been studied extensively,. Challenges that are faced during biomarker research lied in the lack of uniform protocol and methodology , standardization of the assays and the detection levels to be fixed age wise from population to population. The reliable detection of Biomarkers can be useful to have a immense diagnostic and prognostic relevance in relation to the management of sepsis. Sepsis is considered as the most important cause of morbidity and mortality. By sepsis we mean infection of the blood and if it is caused by bacteria we term it as bacteremia and if by virus it is termed viremia. As such the infection in the blood is not so dangerous but as blood perfuses the important tissues and organs infections can be carried by blood to the kidneys or lungs which can result in the end organ failures of a patient leading to death i n severe conditions. The main issue is that sepsis often lacks clinical manifestations so if the specific and the sensitive indicators of the infections are collected and analyzed then it will create superior out comes in the management of the disease. Immunologically it can be considered as the dysregulation of the response of the innate immune system. Biomarkers are hence important to signal the presence and severity of sepsis in early conditions for effective prognostic values and importance.(Chiesa,1998)(De Bont,1994)(Manroe,1979)(Squire,1979). It is very important to note that sepsis is not a true disease and just a physiological manifestation of the systemic immune response in innate immunity majority of the studies define sepsis to be a systemic inflammatory response to a bacteria, virus or fungi. In clinical setting several other physiological symtoms must be presented to properly diagnose sepsis. The common treatments of patients suspected with sepsis aims to eradicate the bacteria in the blood or reduce its growth by using broad spectrum antimicrobials. The gold standard of sepsis diagnosis has been traditionally the use of microbial cultures to identify the source of illness. The major limitation of using cultures in the length of the time required to develop cultures to identifiable quantities to detect sepsis and the possible icrobes to start the treatment with antimicrobials and this with Bactek culture takes around 48 hours and hence there is a need of early detection through the detection of serum biomarkers which thus becomes important. Even the cultures might be insensitive under several conditions including the slow growing and non cultivatable organisms present at very low concentrations . So in the light of this problem alternative diagnostic methods using molecular biology tool kits have been developed to address the situation for rapid and automated detection of sepsis. These tests are basically the ELISA tests, flow cytometric detection of the specific marker antigens,immunocolorimetric tests ,FISH methodologies and PCR and amplified PCR techniques and the main ideology was to detect the marker proteins. In parallel to the development of biomarkers which provides a faster and more sensitive diagnostic methods for infectious microbes thus relies on the monitoring of the changes in specific serum protein biomarker concentrations. Biomarker is best defined as a factor or feature that can

Strategy Management and Health Information Technology Essay

Strategy Management and Health Information Technology - Essay Example As will be discussed in the preceding sections, this level of organic growth was most heavily impacted with regards to the acquisition of several key firms that offered software and logistics solutions with regards to the application of EMR (Goodwin et al, 2013). Finally, the current business seeking to broaden upon the way in which the Canadian health system integrates with and understands/utilizes electronic medical records. This is of course something of a gamble as it cannot be definitively determined which direction the health and governmental organizations that control the system might develop. Nonetheless, this is a gamble that Telus Health has been willing to take. Telus Business Strategy: As with any firm, Telus Health is most supremely interested in maximizing profits. Likewise, in order to affect such an end, it is necessary for the firm to grow into new markets, integrate with new products, and gain a higher level of customers/sales. Although there are many means to affec t such an end, the particular business strategy that Telus Health has chosen to engage with can most definitively be described as one of acquisition. An acquisition strategy is a strategy that many firms/organizations would doubtless love to be able to pursue. However, there is a costly requirement in order to pursue such an end. Generally, firms that pursue an acquisition strategy have excess capital in reserve. In order to do this, it is necessary for the firm to of experienced a large degree of success in the past or to have assets that it is willing to leverage in order to affect such a strategy. A small company with extra capital may use an acquisition strategy to gain a competitive advantage. An acquisition strategy entails purchasing another company, or one or more product lines of that company. For example, a small grocery retailer on the east coast may purchase a comparable grocery chain in the Midwest to expand its operations. As the reader can see, the acquisition of KinL ogix, MD Practice Software LP, and Wolf EMR have all served to underscore the level and extent to which the firm is leveraging the strategy of acquisition in order to boost profits. Explanation of Telus Health broader objectives In order to gain a larger share of profitability, firms generally seek to make gambles with regards to what direction they believe the industry is moving towards (Business Policy and Strategy, 2010). Accordingly, many times such gambles pay off. Conversely, many firms see their profits and viability wither and died based upon incorrect calculations of future markets in the direction to which current trends are pointing. Likewise, Telus Health has made a significant gamble with regards to the current market and prospects of the way in which the Canadian healthcare system will integrate with EMR. As such, the reader can see that Telus Health has come to the understanding that EMR will dominate the Canadian healthcare system in the near future. Accordingly, Tel us Health desperately wants to be part of the transformation by acquiring as many EMR firms that coalesce with its mission and desired future mission as possible. This is done as

Ryanair and GE Total Quality Management (TQM)

Ryanair and GE Total Quality Management (TQM) Quality Management : History and Purpose All businesses are concerned with quality, usually because they have come to understand that high quality can give a significant competitive advantage.[2] Good quality products and services reduce the costs of rework, waste, complaints and returns and, most importantly, generate satisfied customers. [1] It is noticed that quality is considered as one of the most important factor as a competitive tool. Total Quality Management (TQM) that became popular with all types of business in the late 1970s and 1980s has its roots in earlier work by several management thinkers. Feigenbaum popularized the term total quality management in 1957. After that it was developed through the work of several quality gurus including Deming, Juran, Ishikawa, Taguchi and Crosby. TQM can be viewed as a logical extension of the way in which quality-related practice has progressed. [2] Originally quality was achieved by inspection screening out defects before customers noticed them. Then the quality control (QC) concept developed a more systematic approach to not only detecting but also solving quality problems. Quality assurance (QA) widened the responsibility for quality to include functions other than direct operations, such as Human Resources, Accounting and Marketing[2]. Quality management has also made increasing use of advanced statistical quality techniques since 1980s through Six Sigma process input-output improvement to deliver quality. Some organisations such as Ryanair, Toyota etc. suggests and favour TQM as an outstanding turn around strategy where as some organisations such as GE, GM, Honeywell etc. has attained success through laying down Six Sigma in all its functional chains and processes and they firmly believe and live Six Sigma. Executive Summary This report follows my conclusions and understanding from readings and abstract from various reliable sources mentioned in the headers, footers and the dedicated referencing part of the report. The report introduces us to the quality approaches followed by Ryanair and GE who are from different industry having different orientations. The report also suggests why Ryanair has tag on TQM and how innovations, changes in business environment and competitiveness  are affected and later it is critically discussed that improvement is necessary in Ryanairs quality management to compete. Since the fashionable peak of TQM and Six Sigma, in general there has been some decline in its status, yet, many of its ideas included in this report, have become accepted quality practice. [2] Reflection in the Report: My perception before I started my studies and research into this subject matter, the Quality, was that the quality is found only in the expensive and branded products and that the Quality Control is the out put focused single method of quality management. My tutor, Mr. Sotunde, the guide to Operations and Process Management by Slack N. and co authors, various readings from Quality and Business magazines have clarified me the concept of quality and how it can be managed effectively. Firstly, I learnt that the quality is a value in product and/or service and it can be established by the customers expectations that are to be matched with the actual product and/or service. Secondly, quality cannot be measured with price alone as price is the major factor of companies strategy to exploit or to compete in the market and it is the financial factor to affect the profitability. But, quality can be found in low price products or services as well such as in Value for Money goods and services or it is found as a value that a company can deliver in its product or services for a justifiable price. I learnt that the quality function is not limited to the out put but it can be practised through out the organisation in to all its processes to produce or provide goods and services of the consistent quality as per the expectations of the customers. As it has to be practised universally it is the responsibility of all and the value of the quality should be understood and  communicated within and outside the organisation for example to the suppliers and distributors. Additionally, there are varieties of approaches to the Quality that are practised by different organisations. Though having similar functions, organisations in the same industry or in direct competition, it is seen that two different organisations follow different quality management approach and both are successful in terms of the quality goods and services it produce or provide. Establishing quality standards and following/meeting them sincerely is not enough for the organisations to stay longer on the edge because they could be copied or imitated by our competitors or new entrants or customers quality expectation might change. So, it is very much essential for organisations that they make every effort to improve their quality aspect. I have also learnt that the quality approach developed within the organisation such as TQM by Toyota and formalised Six Sigma by Motorola are difficult to be copied exactly overnight and if concepts adopted completely than too one cant beat them in their own game because they are constantly improving their functions and process to excel the customers perceptions, keeping them always a step ahead. It is also seen that quality standards are formalised by organisations such as ISO and ISI and organisations help each other by affiliations such as EFQM to improve the quality aspects in production or provision of goods and services. RYANAIR:[3] Ryanair, currently, Europes original and still largest low-fare, no frills airline with workforce of over 5,000 employees, around fleet of 250 aircrafts including new Boeing 737-800 aircrafts provide services to around 12m passengers every year to over 1,100 low-fare routes across 26 European countries. According to the CEO, Michael O Leary, Our customer service is about the most well defined in the world. We guarantee to give you the lowest air fare. You get a safe flight. You get a normally on-time flight. Thats the package. We dont, and wont, give you anything more. Are we going to say sorry for our lack of customer service? Absolutely not. If a plane is cancelled, will we put you up in a hotel overnight? Absolutely not. If a plane is delayed, will we give you a voucher for a restaurant? Absolutely not. [The other key information about Ryanair Ltd., please refer to Appendix 1] GE: [9] GE is a diversified infrastructure, finance and media company taking on the worlds toughest challenges. From aircraft engines and power generation to financial services, medical imaging, and television programming, GE operates in more than 100 countries and employs more than 300,000 people worldwide. Their businesses fuel the global economy and improve peoples lives. Their global research team with more than 2,500 researchers working towards the next breakthrough, GE is positioned to continually innovate, invent and reinvent. General Electric (GE) says that its commitment to quality is based on the ideas of globalization and instant access to information, and products and services that continue to change the way its customers conduct business. Their quality mission statement reads, in part, Todays competitive environment leaves no room for error. We must meet our customers needs and relentlessly look for new ways to exceed their expectations. Ryanair v/s GE Quality Philosophy and approach: For both Ryanair and GE, quality means the consistent conformance to customers expectations by laying down the concepts of service quality, process management, quality assertion and quality perfection, but, their approach to quality management is quite different. Ryanair and TQM: Ryanair offers value for money, point-to-point air travel and aims nothing close to luxurious service. Quality provision at Ryanair is intended from their point of view giving adequate consideration to the expectations and perceptions of their targeted segment for the fare it is offering and it is seen that Ryanair is delivering these expectations by its on time journeys, passenger and baggage safety, good appearance and attitude of crews, the way it meets the industry challenges and resolves the service failures. Since 1997, it has adopted and living the total quality management to deliver its quality objectives through its Lowest Fares and Passenger Service Charter. [6] The up to date highlights (non-exhaustive, for complete list please follow Appendix 1) from this charter stating their significant commitments are: To offer the lowest fares at all time on all routes. To notify passengers of known delays, cancellations and diversions. To allow reservation changes. To respond quickly to passenger complaints and provide prompt refunds. To take measures to speed up check-in. The success and growth that Ryanair is currently enjoying is due to providing the best value for money service as right first time in all its functions from booking the ticket to the baggage handling. It is universally understood within the organisation that little extra effort will bring big results and these efforts do not require a huge investment in training. The Ryanair control its functions and processes through its industry benchmarking and setting its own internal quality standards. It uses Servicemail and other performance statistics to evaluate their position in their highly competitive aviation industry. GE and Six Sigma: Most of the GE business segments are involved in large scale manufacturing activities at a greater extent. In 1988 with a program called Work-Out, GE started focusing on quality issues that has helped them to open its corporate culture to established ideas from any quarter regarding quality management that later created an environment that eventually led to Six Sigma. Work-Out was used to identify and eliminate unneeded processes and tasks by development teams from multiple departments to find a solution to a problem. Now, Six Sigma is embedding quality thinking into every level of operation around the globe. These uses statistical tools and systems to monitor and control processes and functions to have outputs close to zero defects. The three key elements that GE focuses to their quality initiatives are customers, processes and employees. Everything the company does in its quest for world-class quality focuses on these three essential elements. Customers are at the centre of GE universe and they define quality by their expectations of performance, reliability and other factors. To attain the level of quality that their customers require, GE conducts what it calls Outside-In Thinking. Outside-In Thinking calls on GE to look at its business from its customers perspective. By understanding the transaction lifecycle from the customers needs and processes, we can discover what they are seeing and feeling. With this knowledge, we can identify areas where we can add significant value or improvement from their perspective, GEs quality statement reads. The employees are a key to the quality approach and at GE, quality is embedded as the responsibility of every employee. Keeping this in mind, all GE employees are provided training in the strategy, statistical tools and techniques of Six Sigma Quality. Variety of training courses are offered at different levels including basic awareness to Six Sigma; basic tool introduction to equip employees to participate on Six Sigma teams; Master Black Belt, Black Belt and Green Belt Training for leader managers; and Design for Six Sigma training. Summing-up: Both, Ryanair and GE are trying to deliver exceeding quality products and services to both their internal and external customers, clearly understanding that quality is a consistent versatile activity having both quantitative and non-quantitative attributes such as re-visiting customer? Yes/No. They have emphasised and communicated throughout the organisation that quality is the responsibility of every individual and through these responsibility they ensures that all processes, inputs and outputs, maintain and produce consistent confirmative level of quality products and services. Is TQM really good for Ryanair? Ryanairs business strategy is based upon the product orientation for its air travel and quality strategy as the customer orientation. Ryanair is constantly trying to keep its costs as low as possible to transfer benefits of cost savings to its passenger in the form of low fares. The common misconception is that the quality comes for price. Critically, it can be argued that quality can be delivered for the low price service as well, rather again to say simply, Quality in Price. In these past 25 years, Ryanair has well balanced the expectations and perceptions by introducing revolutionary and innovative ways of providing low fare air travel. Keeping its target market in centre, they have defined and communicated the quality of their services in their own terms. Ryanairs customers know what they will get and their job is to deliver these expectations at its best by managing each and every, direct and indirect processes that are related to the passengers which are later judged by passengers experience. Ryanairs approach to its quality management as different from other successful organisations such as GE has serious implications on its innovations, changing business environment and competition. Innovations in Ryanair: Putting an innovative thought into quick action is the core competence of Ryanair. Most of the Ryanair innovative ideas have brought the revolution in the way people perceived travelling by air. For many successful companies such as GE, innovations has cost them fortune and these costs were recovered from customers in the higher prices, but, for Ryanair innovations were implementing a simple ideas bringing additional revenues that in turn benefiting customers in lowest price tickets. Firstly, with its turn around strategy of mid 1990s, Ryanair, apart from no frills has introduced no class, single model air crafts. These fleets of hundreds of aircrafts were ordered often and bought at a heavy discount. The overhead cost of training and cleaning were brought down to nominal because of these standardised aircrafts. The focus and resources were diverted to introduce new routes, increasing customer base and harnessing quality factors in its provision of services. From 2000 and onwards it started using the e-commerce tools and websites for online booking, check-in and informing customers about the special offers on its tickets. Ryanair was first to advertise third parties advertisement on its boarding pass and flights. The customer service were improved by introduction of web application, Bing, that updates air fares directly to its customers computer and by implementing a Servicemail, a point of contact and response for customers. Servicemail is then extended to collect data regarding customer choices, preferences, trend analysis and measuring KPIs. In future: The fare charged by Ryanair reflects the price of travelling from point A to B. It offers other ancillary services such as in flight meals, drinks, baggage costs etc. at a charge for those who want it. The lasting visionary CEO, OLeary has a vision that in coming years travel by Ryanair will be free and all its revenue will be streamed by providing ancillary services, third party advertisements, holidays, insurance, hotels and connections bookings sold through Ryanair website. Change: TQM approach adopted by Ryanair is a flexible approach to a change in external circumstances as it has to just focus do new thing at its best but at lower cost. Customers: Ryanair is a focused cost leader and open to customer fatigue so it has to understand that in the long run it has to move along with the taste of the customer that might be affected by pressure groups, regulators, EU and other regional governments. Currently, Ryanair is managed by an aggressive approach to capture market and in future it might require strategic rethinking, but, its approach to quality can stay the same to entice and satisfy passengers. [Please refer to Number 1 Customer Services Statistics in the Appendix 4][8] Suppliers: The advantage to Ryanair is that within UK and Europe, each major region of the countries has more than one airport, which can accommodate Ryanair at competitive rates on landing and handling fees, leaving Ryanair with the upper hand. The traffic at these secondary airports is low increasing the quality level of airport handling services and on-time departures enjoyed by the passengers. The other suppliers are caterers, maintenance and repair contractors. It is natural that Ryanair must be managing its suppliers relationship through service level agreements with a backed hefty compensation for the breach of service term(s). EU and Local Governments: The growth of the Ryanair rooted due to EUs deregulation of the aviation industry. EU court decision can negatively impact upon the way Ryanair is functioning. For instance, Ryanair was forced to refund against its non-refund policy for flight cancellations due to Icelandic volcanic eruptions and was charged 3m Euros by Italian Government for not helping passengers after its flight cancellations. To stay in business and avoid fines Ryanair has to comply with such unavoidable regulations but it could not impair its quality approach as others too have to comply. Quality and Competitiveness: Of course, quality products and services are the competitive advantage and Ryanair keenly has laid down this aspect into it air flights and routes. The key to success of Ryanair is implementing different marketing strategies over a period of time to survive the cut throat competition in the aviation industry. Ryanair is recognised as the most punctual flight from Dublin to London and Ryanair is top rated against its close competitors such as EasyJet, Virgin and British Airways. People made it possible statement is true for Ryanair because the success of Ryanair is behind its crew members as they are in the direct contact with the passengers. Ryanair has not spent much on the training but is paying modestly to its crew and this has encouraged them to behave as pleasantly as possible on the flights. There are concerns raised from some unsatisfied customers and dissident that the ancillary services provided by Ryanair are priced high and are of poor quality. Ryanair should deal with this issue as early as possible as the success of total quality management lies upon delivering quality in all aspects of its activities. Despite all cutting corners to save on ticket prices, more and more people are flying Ryanair, which, in the end, might be the ultimate validation of OLearys assessment of what travellers really want and how Ryanair is delivering it. [Please refer to the Appendix 3: The Customer Feedbacks][7] However, TQM is not the end in itself. Ryanair should continuously strive upon improving its quality standards that can help them to further reduce costs, increase revenues, reduce risks and improve the way it helps handle complaints and dissatisfied passengers. Improving Quality in Ryanair The ultimate aim of operations and process management is the performance improvement and Ryanair should consider this as an ultimate objective to improve its quality objectives of on time flights, speed, ancillary services and dependability. Despite of all efforts to manage its quality, Ryanair is seen and blamed that it sacrifices the quality in pursuit of minimising costs and that it fails to align the interests of its passengers well. These issues could be addressed by setting the minimum performance standards and outperforming them, as well said, promise little and deliver above expectations. One way Ryanair could win its goal to become worlds biggest and cheapest airliner is by aligning all its functions within the organisations to commit to quality levels and agreeing the quality deliverables with its contractors. Kaizen aka Continuous Improvement if adopted could blend well with the current TQM approach followed by Ryanair, however, this could affect the innovations, change an d current competitive position in a favourable manner. Kaizen involves focus on small but never ending improvements that will become part of normal culture for all operations. Innovations: We are aware that since 1997 Ryanairs passenger base is growing at a tremendous 20% average every year and it still has an appetite for growth and market to expand. It has become increasingly important that Ryanair addresses the improvement issue in its quality management to satisfy this increased demand, number of new routes, destinations and growth prospects with Kaizen. Ryanair could extend or assign the responsibility towards quality improvement to the regional processes owners affecting passengers quality perception. These processes owners would identify the performance gaps and recommend actions to fulfil them by innovative actions or contribute ideas for further analysis. A close contact is required with the crew members who will bring them the stories or experience they had with customers and how they overcame the demands or problems of different customers. We have Servicemail as a point of customer contacts and correspondences, but, we may need a system for internal communications that could be called a Central Information System (CIS). Through CIS every crew teams, employees and contractors as a lean system, directly submit key ideas, stories, experience to their respective process owner, who in turn filter the messages and re-post it that shall be compulsorily viewed, shared, commented and recommended upon by all regional process owners for further analysis that may involve the PDCA cycle or DMAIC cycle approach. This simple CIS should not cost much as it could be readily available or produced upon demand by the tendering process. Assuming that majority of them are computer literate and CIS very user friendly will require bare minimum costs for informing or training. The most contributing team or processes should be measured with process excellence index aka EPI and rewarded on quarterly basis. The other direct and simple approach for improvement is to circulate a postcard size blank form on flight with two columns to list down by passengers good about and dissatisfied about travelling with Ryanair. The employees should be encouraged to identify and forward negative feedbacks only using CIS with a confidence and surety that they will not be judged in any case against negative feedbacks and that the forms will be used for general improvement of quality standards as a whole. Change and Competitiveness: The improved quality means increased revenue and profits due to increased turnover. The Kaizen approach in low cost EU and UK Airline service segment will identify, distinguish and advantage Ryanair from its competitors. If, Ryanair act now and fully implement Kaizen by December 2011 then they could become a cost-cum-service leader, a fully innovative airliner, with the cheapest fares simply covering quality cost of travel and chargeable ancillary quality efficient services with a minimum premium for those who want them. This development will help Ryanair to become a worlds popular brand and will advantage Ryanair in 2012 when the number of international passengers will increase more than double due to London Olympics. In many instances Ryanair was criticised by the regulators and competitors for not giving any or enough quality in passengers safety and ancillary services. Now, with Kaizen all will be reversed and Ryanair will be considered as the industry leader setting the industry landmarks for benchmarking. Ryanair has publicly announced that by 2014 it will enter the long haul destinations market and this will require them for a parallel strategic thinking as this segment will bring new challenges in terms of quality management. These routes are proposed to be separately managed, perhaps with most traditional form of flights and some compulsory on board services which will require Ryanair to establish new service standards. There is a scope of success in this segment if it can effectively extend and use of then well functioning Servicemail, CIS and other critical success factors such as brand, price and well established quality standards using Kaizen. Word count: Executive Summary 121 Reflection in the Report 493 Ryanair and GE Introductions 297 Ryanair v/s GE 732 Is TQM good for Ryanair 1,117 Improving Quality in Ryanair 819 Total : 3,579

Comparison Between Hard Times and Communist Manifesto

Throughout history, a divide has always existed between the rich and poor in society. However, during the Industrial Revolution in Victorian England, this rift reached its peak. The working class labored for long hours and received miniscule wages, whereas the bourgeoisie grew abundantly wealthy through the labor of the working class. Published in 1848 and 1854 respectively, Karl Marx’s The Communist Manifesto and Charles Dickens’ Hard Times both comment on these troubles.While Hard Times is a novel which tells a story and The Communist Manifesto is a short publication which tries to bring about social change, both writings offer a sharp critique of the class antagonism brought about by capitalism at the height of the Industrial Revolution. From the opening of Hard Times, the setting of Coketown offers a sharp critique of the consequences involved with industrial capitalism. The town existed solely for the benefit of the bourgeoisie; however, this was brought about at t he expense of the factory workers, or proletarians.Dickens described the town as â€Å"several large streets all very like one another, and many small streets still more like one another, inhabited by people equally like one another. † Dickens recognized that the proletarians had no individuality. Before the Industrial Revolution, independent production was the norm, not the exception; therefore, the types of laborers were much more diverse. Any given laborer could have been a farmer, a nail-crafter, etc. This gave the laborer a much greater sense of individuality since there were different jobs within the working class.However, with the introduction of factories and mass production, the proletarians had no choice but to work in factories. Since almost the entire working class lived in factories, they began to be viewed more as one large group rather than as individuals. The sameness of Coketown illustrates this sameness among the working class. In the same way, Marx claims t hat the bourgeoisie has taken away all individuality from the proletarians. In Marx’s view, capitalism causes money to be more important than the actual person.For example, Marx states, â€Å"In bourgeois society capital is independent and has individuality, while the living person is dependent and has no individuality. † According to Marx, the proletarian is dependent, or a slave, to money. Most proletarians had no desire to work long hours inside of a factory under horrid conditions, but they were forced to. While their wages were very meager, the workers still needed some wages. The only jobs available during the Industrial Revolution were grueling factory jobs. Since the proletarians had no choice on what type of job that they could hold, they had no individuality.Ironically, money not only controls the lives of the proletarians, but it also greatly influenced the lives of the bourgeoisie. For many members of the bourgeoisie, money was the driving force in their li ves. Marx lashed out against this when he stated, â€Å"The bourgeoisie†¦has left remaining no other nexus between man and man than naked self-interest. † Men no longer cared about respecting the rights of other men. The bourgeoisie simply wanted to do was to accumulate more and more wealth. The fact that this accumulation of wealth was accomplished through the suffering of other humans was of little importance.A man was judged by how much money he had; therefore, these men would do anything to acquire more of it. Traits like honor and being just no longer mattered to these members of the bourgeoisie. The primary antagonist in Hard Times, Josiah Bounderby, would be classified as one of these members of the bourgeoisie. Bounderby is a man that would Marx would condemn emphatically since Bounderby focuses entirely on his own betterment. For instance, Bounderby frequently recounts how he was born to a very poor mother that abandoned him and through his own hard work, built his fortune.He tells this story for the sole reason of impressing others, yet the story turns out to be a falsehood. Bounderby cares more about improving his position than being an honest individual. Furthermore, like many members of the bourgeoisie, Bounderby tries to better himself at the expense of the proletarians. While Bounderby was a member of the lower class in his youth, he has completely turned his back on them. He treats the proletarians with contempt, and he believes that all the proletarians desire â€Å"to be fed on turtle soup and venison, with a gold spoon. † Dickens is creating an irony here.Bounderby believes that all the proletarians want to get rich without working, yet the proletarians are actually doing all the excruciating work in the society. However, the wealth is not going to the proletarians but to Bounderby himself. In contrast, the protagonist of the novel is Stephen Blackpool, who represents the average proletarian. He is not very educated, he wo rks long hours at a difficult factory job, and he gets paid very little for this job. Blackpool is a tragic character who is constantly being taken advantage of by members of higher classes.Bounderby takes advantage of Blackpool through wage labor, and Tom Gradgrind takes advantage of him by framing him for the bank robbery. This all leads to a life full of sufferings, including exile from Coketown and an untimely death. Blackpool would be a perfect model for Marx in order to showcase the sufferings of the proletarians in Victorian England. Bounderby had complete control over Blackpool. Bounderby could decide his wages, fire Blackpool, and even forbid Blackpool from divorcing his wife. Just as Blackpool was taken advantage of by Bounderby, Marx believes that capitalism takes advantage of the labor of the proletariat.Marx says that these laborers â€Å"are a commodity like every other article of commerce. † Machines have taken away all need for skilled labor. Without skilled l abor, the bourgeoisie have complete control over the proletariats since any job in a factory can be performed by any person. Mass production causes the worker to be nothing more than an â€Å"appendage of the machine. † This devalues the proletarians to nothing more than commodities, whose wages can be determined by the bourgeoisie. While life for the proletariat may have been a struggle at this time, Marx believed that it was inevitable for the proletariat to gain political power.According to Marx, â€Å"What the bourgeoisie therefore produces, above all, are its own grave-diggers. † While class antagonism has existed throughout the history of societies, the ruling class in previous eras would at least try to keep the oppressed class in certain conditions. However, with the continuing rise of industry, the living conditions of the proletarians are only getting worse and worse. Moreover, with the increase of industry, classes of people like the petty bourgeoisie are be coming part of the proletariat. Therefore, the proletariat is living under worse and worse onditions, yet it is getting larger and larger. Eventually, Marx is sure that these workers will unite and will start a revolution. In Hard Times, the earliest stages of unity among the working class can be seen. The workers at Bounderby’s factory decide to unionize. They do this in order to improve their working conditions. While the orator Slackbridge is dishonest according to Dickens, the workers cause was honest and legitimate. Since the bourgeoisie only cared about each other, they would not listen to the complaints of the workers.Therefore, the workers had to band together in order to bring about change. Each at Bounderby’s factory â€Å"felt his only hope to be in his allying himself to the comrades by whom he was surrounded. † However, in Marx’s mind, this was only the beginning. While unions in factories were a good start to the proletarians banding togethe r, Marx believed that all the proletarians throughout a country would unite. Modern industry allowed for better communication between workers in different areas. This communication would centralize all the local struggles with the bourgeoisie into one national struggle.Eventually, each country’s proletariat would gain control of their respective country, and there would be no more class struggle since there would be no classes. With no class struggle, there would be no more hostility between nations, and national differences would vanish. While the bourgeoisie and the proletariat are the primary classes at this time in society, remnants of the aristocracy still remain from the feudal times. Throughout history, family status had always been the primary factor to determine a person’s social standing. This all changed with the Industrial Revolution.Wealth now determined a person’s social standing, and the bourgeoisie, not the aristocracy, was accumulating all the w ealth. The bourgeoisie became the ruling class during this time period. To combat the growing power of the bourgeoisie, many aristocrats created a form of socialism that proclaimed the plight of the proletarians. However, this is ironic since the aristocrats used to be the ruling class who exploited the other classes. The downfall of the aristocracy is illustrated in Hard Times through the character of Mrs. Sparsit. She came from a long line of aristocrats, and she married into another aristocratic family.However, her husband wasted away all of his money, and he left Sparsit poor after he died. In this new social order, it did not matter that Sparsit came from a â€Å"high-standing† family. She had no money; therefore, she had no social standing. Even though, she was equal to the proletariat economically, she was so accustomed to being supported by others that she refused to work and must be provided for by Bounderby. Marx explained that many aristocrats were trying to return the social order to the way it was during the feudal times, and Sparsit is one of these aristocrats.She refuses to acknowledge that times are changing and that her aristocratic family means nothing in the social order. In conclusion, the Industrial Revolution was a boom in production throughout the Western world. However, it was also a time of many injustices. While the bourgeoisie grew vastly wealthy, they did this through the exploitation of the proletariat. Through they used different methods, both Dickens and Marx publicized the class antagonisms between the bourgeoisie and the proletariat during the mid-1800s. ——————————————- [ 1 ]. Charles Dickens, Hard Times (London, 1854), 27. [ 2 ]. Karl Marx, The Communist Manifesto (London, 1848), 22. [ 3 ]. Marx, The Communist Manifesto, 9. [ 4 ]. Dickens, Hard Times, 72. [ 5 ]. Marx, The Communist Manifesto, 13. [ 6 ]. Marx, The Communist Manifesto, 14. [ 7 ]. Marx, The Communist Manifesto, 19. [ 8 ]. Dickens, Hard Times, 138. [ 9 ]. Marx, The Communist Manifesto, 16 [ 10 ]. Marx, The Communist Manifesto, 26. [ 11 ]. Marx, The Communist Manifesto, 29.

Comparing The Reversal Design And Multiple Baseline Theory

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