Movie Marketing - 1404 Words

Movie Marketing Case I would like to analyze the movie marketing before the launch using the model 8. 1 Simple communications model, 8.5 Advertising essentials and 8.2 AIDA and the promotion mix. Before the movie is launched the movie marketers have to communicate with their target audience. According to the model Advertising essentials, the message of the marketers has to go through the creative team and media before it reaches the audience. Based on module Simple communications model, in the movie marketing sender is the movie marketers, be more precise creative team, who encode the message (they want to give to the targeted audience) in trailers, posters etc. however, there may be a distortion in-between this process when they do not†¦show more content†¦For uploading the movie trailer on Youtube or having a PR you do not have to pay as it is free publicity but they are great tools for the spread of mouth. The press junkets are most probably relatively expensive but publicity is one of the main promoters of the movies. Nominating the movie for awards before launching will add more value to a movie; therefore, more people will be interested in watching it as it is given so much attention. News stories may influence the audience in both ways, good and bad. If there will be a story of a star doing something inappropriate for society, then the attention of many people can be lost; nevertheless, the interviews with stars can promote the movie, especially, if the movie has a world known actor. Such vehicles as â€Å"making off† documentaries, movie festivals, celebrity parties or merchandising can be very expensive but not efficient at all, because the audience does not get to know much about the movie or will not find anything appealing to it during these promotions. 3. The critics are the noise in the promotion communication between the sender, movie marketers and the receivers, the audience (Based on module 8.1 Simple communications model – after Schramm). The critics have a contradicting effect: positive and negative, it can make or break your movie premier. It is the matter of how the critics perceive the movie. In the first case, the critics promote the movie and giveShow MoreRelatedMovie Marketing Plan1393 Words   |  6 PagesMovie Marketing Plan Ideas and Images Private Limited Executive Summary Situation Analysis Ideas and Images Private Limited was founded in 2010 by students of film making with a vision to develop new trend, and improve film making in Nepal. The main objective is to align innovation and quality in Nepali movie making to help the industry grow and go international. Apabad is their first venture, with which they want to establish themselves as the institution with uncompromising creativityRead MoreMovie Marketing : More Than Just Media Interviews1025 Words   |  5 PagesMovie marketing – more than just media interviews Description: Over the past 10 years Hollywood has been filling less and less seats in its theatres. Home-entertainment options like streamed movies/TV shows and video games have significantly eaten away at moviegoers motivation to visit the big screen. Hollywood has fought hard to maintain its profitability by providing a richer viewing experience to its patrons. Investments in technology like Real D 3D projectors and rich sound systems haveRead MoreMovie Marketing6914 Words   |  28 PagesIndian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. Classification of movies from a producer’s or distributor’s point of view 5. Classification of movies as products 6. Publicity of movies 7. How different media is used for publicity of movies? 8. Alterative marketing methods 9. Music as a promotion tool 10. Hollywood marketing strategiesRead MoreEssay on Online Movie Marketing2563 Words   |  11 PagesOnline Movie Marketing Films today are now relying more on the Internet for success at the box office and exposure for independent films. Today we are also seeing the copyright laws being pushed to the extreme. It is not uncommon to see the flash of a website at the end of a trailer for a major studio release, in fact is almost compulsory for any major studio to have its own website on the Internet. The Internet is really the only completely world wide marketing tool. Also if the movie provesRead MoreMovie Analysis : Mega Marketing Of Depression989 Words   |  4 PagesSometimes companies try to change culturally believes in order to be able to place their product in the market. Pharmaceuticals benefit from the way society sees certain diseases. In â€Å"Mega-Marketing of Depression in Japan,† Ethan Watters presents the difference between depression in Japanese culture and depression in American culture. He explores how some of the big pharmaceutical companies try to bring their products for depression into the Japanese market, but to do that they have to change theRead MoreThe Movie Out There and Advertising of Canadian Beer1106 Words   |  4 Pagesby the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: â€Å"The Movie Out Here† The Movie Out There is a ninety-minute Canadian indie film created as an entertaining alternative to traditional advertising. TheRead MoreBattle of the Woods: Nollywood Versus Hollywood980 Words   |  4 Pagesrelatively low costs act as an incentive for many to produce movies. According to Hala Gorani and Jeff Koinange, the Nollywood industry churns out approximately 200 videos for the home video market every month. Furthermore, differences exist in the marketing and distribution of films in the two industries. Hollywood movies employ creative and bold methods to market their movies. A good deal of promotion and advertising is targeted to getting people into theatres. Media blitzes are launched to tout theRead MoreNetflix Case Study943 Words   |  4 PagesSummary The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes. Assignment Questions 1. How strong are the competitive forces in the movie rental marketplace? Do a ï ¬ ve-forces analysis to support your answer. Threat of New Competition:Read MoreCompany Analysis : Huayi Brothers Media Corporation Essay1307 Words   |  6 PagesBusiness Since its first investment in the film of Sorry Baby, directed by Xiaogang Feng, in 1998, Huayi Brothers International Film Distribution Company has developed a complete film business operation chain, including investment, distribution and marketing. 2. TV Business This distribution company also focuses on the investment and distribution of domestic TV series. It has the subsidiary of Jizhong Zhang Studio and takes a leading position in TV series market in China with an average annual productionRead MoreTop Gun ( La Times )957 Words   |  4 Pagesthat there are a lot of potential for bias in the movie, even though the Navy’s help allowed them to produce an incredible movie. Although the script had to be approved by the Navy, the Navy wants to present itself in a positive light. This was the case, because the film provided the Navy with an unofficial marketing campaign. According to the LA Times, some restrictions were set, including the fact that the navy was not allowed to use the movie as promotion for its recruitment efforts. Even though

Children of the Taliban Free Essays

Children of the Taliban 1. The government school system has completely collapsed. The lack of funding and cohesiveness amongst educators and government has caused the system to literally crumble. We will write a custom essay sample on Children of the Taliban or any similar topic only for you Order Now School buildings are also in war zones and a lot of them are structurally unsafe at this point. They have been replaced by schools of the Taliban. The Taliban actually offer guaranteed food and shelter to the children who attend their schools. Parents will even receive a monthly stipend. While madrassas are usually seminaries that teach different schools of thought, the Taliban use them to teach radically Islamic fundamentalism. Basically, they are brainwashing children into becoming jihadists or martyrs. On camera the man stated madrassas are used to teach children to play a positive role in society and that peace and love are vital to success. This was not the same explanation when the camera was off. 2. Over a million Pakistanis live in refugee in their own country because the Taliban are such a strong presence, the Pakistani military doesn’t have enough resources to provide protection to every citizen. Ironically, the Pakistani army is not so great either as they take over homes if needed. So, to escape war zones, jihadist recruitment, and death, Pakistani citizens are forced to leave their own homes. This is the largest internal displacement of a population of citizens. 3. Because these people have been living daily with war, many of them have become accustomed to the sound of explosions and gunfire. For example, when the children were being interviewed, gunshots and bombs went off, yet the two little girls were completely calm. Depending on their influence, people either begin to grow resentment for the Taliban, the Pakistani government, or the United States. When civilians get hurt from U. S. missile strikes, the Taliban use the aftermath to recruit children. How to cite Children of the Taliban, Papers

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Unit plans and daily agendas and their connection to California state standards in American History will help keep all of us clued in on our progress. As a goal, I expect all of my students to become expert American historians upon completing my class. Knowledgeable historians go beyond memorizing dates and facts: they offer critical insight. I want all of you to be able to offer this critical insight. Your class assignments will help develop this kind of thought. We will work with our textbook throughout the semester, but it will by no means be our only learning tool. I plan on bringing in many outside sources such as videos, rimary documents that will help provide you with several different historical perspectives. Expectations: In turn, I expect you to use these outside sources to help support your views. We will embark on several projects this year that I hope will help you take an active role in the class. Some of these activities include: mint-dramas, group presentations, poetry poster projects I will provide you with information about these activities as the year progresses. Materials Used and Required: As stated above, we will use the textbook The Americans . You will receive your textbook from the Instructional Media Center and ust take full responsibility for the text. Your textbook will remain at home for the most part, though I will ask you to bring your book to class at certain times (especially our unit on the Constitution/Bill of Rights) during the year. Also, on a daily basis, please bring the following materials: pen, pencil, binder, and paper and a highlighter set with at lease 3 different colors. Notebook Requirement: A soft 3 ring binder is recommended for this class and may only contain work for United States History. You need to purchase dividers for this notebook in order to keep it organized and much more user friendly for you. The notebook will be divided into 5 sections (so you need 5 dividers) and we will set up our notebooks on Friday. Thus, you need to purchase a soft 3 ring binder by Friday. Wallmart, Target and CVS represent store locations where you can buy a binder for class. Part of your unit exams will be open notebook so organization and consistent maintenance of your binder will be an important factor in your success in the course. At the end of each quarter, you may remove past assignments and leave them at home in a place where you can locate them easily in the future when we prepare for ur cumulative semester final. Grades: Grading will be based on the percentage system, 89-100= A, 79-88= B, 69-78= C, 55-69=D, below 55=F. Your final percentage will be calculated from a weighted percentage of Exams, homework quizzes, group presentations, projects and other assignments will all count towards this grade. Student grades will be determined by weighted grades. Each category will have a value as follows: 0 Classwork 0 Homework 0 Projects/Essays 25% 0 Quiz Scores 0 Test Scores 35% Unit Tests: Often, we will have an exam at the conclusion of the unit we study. The est format will have sections consisting of matching, multiple choice or fill-in, and possible essay. Generally, the matching section will be closed notes and the multiple choice or fill-in and essay sections open notes. You will also receive a unit study guide a few days before the exam to help you prepare. Unit tests will have a value of approximately 200 to 250 points depending on the length of the exam and unit. Your tests will be challenging and carry a very important percentage value in determining your final grade. Cheating Policy: Cheating and dishonesty will not be tolerated in this lassroom. Put ideas and concepts into your own words when using resource material for reports. If you copy a source word for word, make sure you quote the source and cite where you found it. We will discuss this process more throughout the year. Do your own work on individual assignments. Cases of cheating and plagiarism will result in a score of zero points for that assignment and an out of class conference with you and your parents. Homework/late work: We will have homework throughout the year. Late work will be accepted for one day after the due date, but lowered to half Credit. After that day, no work on that assignment will be given credit. Homework holds a value of 20 points but can be used during the test as notes. Although homework does not have significant value up front, it will be very valuable to the test. Those with excused absences are allowed to makeup work without a penalty. You will receive one day for each day absent to make up missed assignments. After an absence, please come talk to me before or after class to receive the assignments and information you missed. Also, it is very important to note that students not present due to an unexcused absence or suspension cannot makeup issed work. Those sent to support room may make up missed work but you must come and see me after school on those days you spent in support room in order to be able to make up the work. District Board Policy 61 54 requires that I mention the following statement that the school board adopted in regards to nightly homework. Per night, 9 th -12th grade students will typically average 2 hours of homework. Students may be given limited homework on holidays and weekends to meet course objectives and acquisition ot skills. Unfinished classroom work may be sent home to be completed but should not e required in addition to homework. Unfinished classroom work can be done at lunch and after school. Regular reading at home on a nightly basis is encouraged but nor required in addition to assigned homework. Historical Video: Occasionally we will watch historical movies or movie clips. All of these films are significant to the study of our class but hold a higher rating other than G. Therefore I have included a permission slip below that I ask you to review and sign. Please Check Below. Edmodo. com Page: This year in an effort to reach out to students, I have set up an Edmodo account for my class. Edmodo. com is a website much like Facebook but created strictly for educational purposes. With my Edmodo page, I will be able to post assignments electronically, Post comments and reply to student comments. Students will be required to set up an account and connect to my Edmodo page via the internet. Parents are also invited to Join as well. I will go over this with more detail as the first week progresses. Tardy Policy: Tardy Policy: I follow the tardy policy of the school. The policy can be found in the student handbook (as well as below) that you will receive from the school administration. Please be in your seat and ready to work when the bell rings. Kimball High School has decided that your teachers can set their own consequences for your 1st two tardies. Here are mine. Please note that you also will not be allowed to make up work missed due to an unexcused tardy. 2. A tardy is defined as arrival to class within the first ten (10) minutes after the tardy bell rings. Students must be in their seats when the bell rings. Arrival to class 10-29 minutes after the tardy bell will constitute a late. Arrival to class 30 minutes or later will constitute an unexcused absence. Students receiving an admit after the 8:30 bell as rung will be marked accordinginly. 1, 2 Teacher consequence (Teacher discretion) 3,4 Afterschool Detention. Parent notified by teacher. 5 Same as 3-4 but afterschool detention for 2 days. 6 Referral to Assistant Principal. One full day suspension to Support Room. Placed on contract (next tardy referral results in one-day suspension home. Parents contacted by Assistant Principal. 7 One-day suspension home for Defiance of Authority. 8 Revert back to 3-4 Consequences Students 10 or more minutes late to a class will receive one hour of Saturday School and the specified tardy consequence. TA Expectations: TAs serve a vital role to the success of the course and need to carry themselves in a professional manner. Teaching assistants are expected to arrive to class on time and ready to work on a daily basis. Responsi il t b i ies include but are not limited to: stapling and hole punching assignments, dropping off and picking up copy requests, assisting in group activities Failure to follow established course and school rules and policies will result in a lower grade. Expectations, Rules and Procedures: Every member of this class and I will demonstrate respectful behavior towards one nother. Only positive interaction will be tolerated. We all must abide by the following rules in order to ensure that we have a successful and comfortable classroom environment. 1 . Arrive to class on time and ready to work. 2. Sit and stay in your assigned seat unless otherwise permitted 3. Follow the no hats and dress code policy of our school 4. Be polite and respectful to others 5. Participate in all classroom activities. Please do not disturb our class by talking out of turn or working on assignments from other classes. Consequences for violation of these rules are as follows. st offense: Verbal warning 2nd offense: Student-teacher conference outside of class and/or call home to your parents. 3rd offense: Referral to the Assistant Principal and a phone call home. Must come and see me at the end of the day to make up missed work, or receive no credit for the time you missed. Realize that I reserve the right to send students to the support room or an administrator when I feel they are disrupting the learning process of others, or creating a dangerous situation in the classroom. Parents/Guardians: Please read this syllabus with your child so that you are clear of my expectations. I believe that it is very important to establish and maintain a strong and positive relationship with my students parents. Please feel free to contact me.