Movie Marketing - 1404 Words

Movie Marketing Case I would like to analyze the movie marketing before the launch using the model 8. 1 Simple communications model, 8.5 Advertising essentials and 8.2 AIDA and the promotion mix. Before the movie is launched the movie marketers have to communicate with their target audience. According to the model Advertising essentials, the message of the marketers has to go through the creative team and media before it reaches the audience. Based on module Simple communications model, in the movie marketing sender is the movie marketers, be more precise creative team, who encode the message (they want to give to the targeted audience) in trailers, posters etc. however, there may be a distortion in-between this process when they do not†¦show more content†¦For uploading the movie trailer on Youtube or having a PR you do not have to pay as it is free publicity but they are great tools for the spread of mouth. The press junkets are most probably relatively expensive but publicity is one of the main promoters of the movies. Nominating the movie for awards before launching will add more value to a movie; therefore, more people will be interested in watching it as it is given so much attention. News stories may influence the audience in both ways, good and bad. If there will be a story of a star doing something inappropriate for society, then the attention of many people can be lost; nevertheless, the interviews with stars can promote the movie, especially, if the movie has a world known actor. Such vehicles as â€Å"making off† documentaries, movie festivals, celebrity parties or merchandising can be very expensive but not efficient at all, because the audience does not get to know much about the movie or will not find anything appealing to it during these promotions. 3. The critics are the noise in the promotion communication between the sender, movie marketers and the receivers, the audience (Based on module 8.1 Simple communications model – after Schramm). The critics have a contradicting effect: positive and negative, it can make or break your movie premier. It is the matter of how the critics perceive the movie. In the first case, the critics promote the movie and giveShow MoreRelatedMovie Marketing Plan1393 Words   |  6 PagesMovie Marketing Plan Ideas and Images Private Limited Executive Summary Situation Analysis Ideas and Images Private Limited was founded in 2010 by students of film making with a vision to develop new trend, and improve film making in Nepal. The main objective is to align innovation and quality in Nepali movie making to help the industry grow and go international. Apabad is their first venture, with which they want to establish themselves as the institution with uncompromising creativityRead MoreMovie Marketing : More Than Just Media Interviews1025 Words   |  5 PagesMovie marketing – more than just media interviews Description: Over the past 10 years Hollywood has been filling less and less seats in its theatres. Home-entertainment options like streamed movies/TV shows and video games have significantly eaten away at moviegoers motivation to visit the big screen. Hollywood has fought hard to maintain its profitability by providing a richer viewing experience to its patrons. Investments in technology like Real D 3D projectors and rich sound systems haveRead MoreMovie Marketing6914 Words   |  28 PagesIndian marketing communicators of Films 1. Overview of Indian Film Industry and Market 2. 4Ps concept applied on the movie industry as a whole 3. Overview of the film making business 4. 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Media blitzes are launched to tout theRead MoreNetflix Case Study943 Words   |  4 PagesSummary The movie rental industry is a living industry; there are constant changes with advances in technology, rights management, and the slow, but steady, move away from physical Media. Companies such as Netflix, Hulu, RedBox, and Blockbuster are being forced to look at new business models and try to keep up with these changes. Assignment Questions 1. How strong are the competitive forces in the movie rental marketplace? Do a ï ¬ ve-forces analysis to support your answer. Threat of New Competition:Read MoreCompany Analysis : Huayi Brothers Media Corporation Essay1307 Words   |  6 PagesBusiness Since its first investment in the film of Sorry Baby, directed by Xiaogang Feng, in 1998, Huayi Brothers International Film Distribution Company has developed a complete film business operation chain, including investment, distribution and marketing. 2. TV Business This distribution company also focuses on the investment and distribution of domestic TV series. It has the subsidiary of Jizhong Zhang Studio and takes a leading position in TV series market in China with an average annual productionRead MoreTop Gun ( La Times )957 Words   |  4 Pagesthat there are a lot of potential for bias in the movie, even though the Navy’s help allowed them to produce an incredible movie. Although the script had to be approved by the Navy, the Navy wants to present itself in a positive light. This was the case, because the film provided the Navy with an unofficial marketing campaign. According to the LA Times, some restrictions were set, including the fact that the navy was not allowed to use the movie as promotion for its recruitment efforts. Even though